Effective E-Mail Marketing…

Keeps Your Hospital Top-of-Mind

Because MyHealthPublisher.com is “health news your readers choose,” it ensures the right message goes to the right person, conveniently at the right time.

You become a part of the reader’s monthly e-mail activity, and when it’s time for them to make important healthcare decisions, your facility will be top of mind.

Dynamic!

Features:
• Opt-In
• HIPAA Compliant
• Personalized to Each Reader

Benefit: MyHealthPublisher.com enables you to create an ongoing and relevant flow of information based on your customer’s interest in health and wellness information. You’ll fortify current customer loyalty and begin a dialog with prospective customers, an audience not always reachable through traditional marketing. The program is a “push” component that you will actively use to supplement your current online business strategy.

Features:
• 15 Wellness Articles Each Month
• 30 Links to Your Web Site
• “E-Mail This”
• “Printer-Friendly”

Benefit: Convenient links on every page enable your readers to print and pass along or forward articles from your newsletter to friends and family. This is called viral marketing and is the Internet’s version of word of mouth. It helps circulate your message to a broader audience and encourages more people to sign up. You’ll also steer more people to your Web site, increasing page views, with the more than 30 customizable links.

Features:
Full Customization
• Events Calendar
• Hospital News
• Calls-To-Action
• Bylines

Benefit: You can customize your hospital news section, add a byline or call to action in every health news category, and add a calendar link to take your readers straight to the hospital’s calendar page to register online. These are features that will save you time and make effective use of your Web site. Once everything is set, you can sit back and take a breather because we’ve built in plenty of autopilot features too. Spend as much or little time on it as you like.

Inexpensive!

Features:
• Banner Ad
• News Article
• Hospital Information
• Support
• Subscriber-Building
• Quality Content
• List Upload
• Calendar Link
• E-Mail Analysis
• Technical Security
• Reasonable Price
• Online ROI Reports

Benefit: An unbeatable blend of functionality, service, quality, and price make MyHealthPublisher.com the cost-effectiveness leader in e-publishing. It’s a program that can save you countless hours of time spent writing, designing, approving, coordinating, preparing, and troubleshooting. Discover a new, economical way to bolster brand recognition, further the impact of your news releases, promote your services each month, and steer health-conscious readers to your Web site. Support and enhance your existing Internet and traditional marketing activities while obtaining measurable results—data to show management that your efforts are worthwhile.

Easy to Use!

Features:
• Online Administration
• List Upload Service
• Dedicated Support Team
• Promotional Kit
• Highly Readable Content from Reliable Sources

Benefit: MyHealthPublisher.com’s online administration site, promotional materials, and special services from a dedicated support team enable you to enhance your Internet marketing communications effortlessly. You can pack your newsletter full of relevant information for your community with just a few clicks of the button. Include important phone numbers, calls to action, links to doctors and departments, and more. In addition, all wellness content from the newsletter (with sources and URLs for further information) can be repurposed for your Web site or print publications. A real labor saver, at no extra charge.

Features:
• QuickMail’s Sort and Send Capability: Your Silver Bullet

Benefit: Sending subject-specific news is easy when customers tell you their topics of interest right from the start. You wouldn’t want to invite a few hundred expectant mothers to a men’s health screening, would you? You’re not limited to just hospital news either—you can conduct a survey, ask your subscribers to help spread the word about a special event, or anything else in which you wish to involve your community.

Copyright © 2008 MyHealthPublisher.com