What’s the benefit?

First and foremost, MyHealthPublisher.com and MyHealthLibrary will keep your hospital top of mind for people in your community who are interested in health and wellness. MyHealthPublisher.com delivers your message to the right person (the one who has expressed an interest) conveniently at the right time. The program is a “push” component that you will actively use to supplement your current online business messages. You’ll fortify current customer loyalty and begin a dialog with prospective customers, an audience not always reachable through traditional marketing. As a result, you become a part of the reader’s monthly e-mail activity, and when it’s time for them to make important healthcare decisions, your facility will be top of mind.

An unbeatable blend of functionality, service, quality, and price make MyHealthPublisher.com and MyHealthLibrary a leader in e-publishing. It’s a program that can save you countless hours of time spent writing, designing, approving, coordinating, preparing, and troubleshooting. Discover a new, economical way to bolster brand recognintion, further the impact of your news releases, promote your services each month, and steer health-conscious readers to your Web site—while obtaining measurable results.

I am very busy and have practically no time to give to this, can it work for me?

Yes. MyHealthPublisher.com is a user-friendly tool that allows you to customize as much or as little as your time allows. If you are unable to provide hospital news or information for a particular issue, that's no problem. By gathering certain "default" information when you sign up, we can send your custom message to your Internet community automatically each month with no involvement from you.

Is there a contract to sign?

There is no contract. Your agreement with us will be month by month. We've outlined the program rules on a two-page document, and we'll ask you to read and sign it.

Is it HIPAA-compliant?

Fully. MyHealthPublisher.com thoroughly meets all HIPAA marketing and privacy guidelines (even though MyHealthPublisher.com may be more accurately considered a health promotion, preventive care, wellness information program under HIPAA definitions). Readers opt in and can easily opt out. No personal health information is gathered—only reading preferences. MyHealthPublisher.com will not give away, sell, or make use of your hospital's e-mail list in any other way than to help you support your marketing and wellness communications. You and MyHealthPublisher.com send only what readers request.

Who writes the articles?

Our team of experienced writers researches and writes 15 articles for your e-newsletter each month. Sources of information include more than 35 trusted organizations such as the American Academy of Allergy, Asthma & Immunology; the American Diabetes Association; the US Food and Drug Administration; the National Institutes of Health; and many more. Sources are noted along with Web addresses in each article. A footnote with every article reminds readers that the articles are general health information and are not intended to diagnose, treat, or serve as a substitute for professional medical advice. Readers are reminded to see their physicians if they have a health concern. Our editorial department belongs to the American Medical Writers Association. For more information on our staff, see the “About” section of this Web site.

What's the frequency of the newsletter?

The newsletter is produced monthly, but MyHealthPublisher.com will issue the newsletter for you four or six times a year if that fits your budget and marketing plan better.

What if only a few people sign up?

There are many ways to strategically promote your newsletter. We will work with you until you accomplish the numbers you want to reach. Remember to focus on quality as well as quantity. Communicate with the subscribers you do have and get them to come to your community events, classes, and screenings—turn them into friends and customers who look toward your facility for information and care.

What will it cost me in time and money?

MHP is designed to be economical with your time and your money. We will work with you to help define your goals in terms of time you have to spend and results you want to achieve. Let's schedule a meeting to talk more about this.

Do people really use the Internet and
e-mail newsletters?

If a person takes the time to sign up for a newsletter, he or she will typically take the time to read it. At the very least, they will leave it in their e-mailbox for a later look. Even if a newsletter is not read, it’s still a monthly reminder that your company and Web site are offering help and information and that contact is as near as their e-mailbox.
As for use of the Internet, it’s becoming a way of life for increasing numbers of Americans, particularly as a way to access healthcare information. The Pew Internet & American Life Project (www.pewinternet.org) reports that 68 million Americans go online each day, and nearly half of people with Internet access check their e-mail each day as one of their many online tasks. Analysts estimate that the US Internet population could climb to 85 percent of the population over the next decade, and according The Wall Street Journal (5/18/2005), “…internet users are going online to do their homework on things like wellness and prevention.”

A Pew Internet & American Life Project survey from November 2004* indicates that eight out of 10 American Internet users search for health information. That translates to about 95 million American adults (18+ years) who use the Internet to find healthcare information. Who searches for health information on the Web?

• Women 82%
• Men 75%
• Age 65+ 66%
• Age 50 to 64 82%
• Age 30 to 49 81%
• Age 18 to 29 77%
• With college degree 86%
• With some college education 80%
• With high school diploma 67%
*Pew Internet & American Life Project November 2004 Survey (N=537). Margin of error for the entire sample of Internet users is +/- 4%.

Harris Interactive reports that approximately 100 million Americans who are slightly older than the general population go online for healthcare information and typically have a medical condition, or someone in the family who does. They consider the Internet their personal health information library.

American Demographics magazine calls the Internet the mother of all customizers, and notes that personalization of information to individual lifestyles is a valuable opportunity.

I've never done this before, I'm nervous, what are the risks?

You can rely on us to do everything we can to meet your needs. The MyHealthPublisher.com newsletter is well-written, well-designed, functionally sound, and secure. Microsoft®-certified programmers participated in the design and construction. Our database resides on one of the biggest and best servers in the country. Our service is personal and prompt, and our goal is to be a valuable Internet marketing communications tool and consultant for you.

What's in store for the future of MyHealthPublisher.com?

We have 85 enhancements planned for introduction in the coming years, with no planned price increases. These enhancements include improvements in content, support, collateral materials, and functionality for readers and hospital administrators.

How many clients do you have and
who are they?

We have multiple clients in 13 states from New York to Florida, and Arizona to the coast of Virginia. We can give you select references, but not our full client list.

What if it doesn't work properly,
what can I do?

The program will work properly, and we will do everything possible to meet your needs. We are with you every step of the way. If you have a concern, report it to us immediately and we will fix it. If there's something specific you don't like, we will try to accommodate your needs to the best of our abilities. If we cannot meet your needs, you may terminate your relationship with us at any time. We’re confident, however, that you will love MyHealthPublisher.com, and we'll make sure it's productive for you.