I am very busy and have practically no time to give to this, can it work for me? Yes. MyHealthPublisher.com is a user-friendly tool that allows you to customize as much or as little as your time allows. If you are unable to provide hospital news or information for a particular issue, that's no problem. By gathering certain "default" information when you sign up, we can send your custom message to your Internet community automatically each month with no involvement from you. Is there a contract to sign? Nope. It's month by month. We've outlined the program rules on a two-page document, and we'll ask you to read and sign it. Is it HIPAA-compliant? Fully. MyHealthPublisher.com thoroughly meets all HIPAA marketing and privacy guidelines (even though MyHealthPublisher.com may be more accurately considered a health promotion, preventive care, wellness information program under HIPAA definitions). Readers opt in and can easily opt out. No personal health information is gathered—only reading preferences. MyHealthPublisher.com will not give away, sell, or make use of your hospital's e-mail list in any other way than to help you support your marketing and wellness communications. You and MyHealthPublisher.com send only what readers request, and you tell them so with each issue. Tell me about MyHealthPublisher.com as a company. MyHealthPublisher.com was founded in 2001 by parent company True North Custom Publishing, LLC. True North is the first publisher of fully custom healthcare newsletters and magazines. True North's unique TrueCustom production process has shown marketers across America the value of custom publishing. Complete customization, dynamic marketing solutions, and an easy-to-use interface continue to make True North the choice of many of America's best healthcare marketers. True North's successful processes, creative approaches, and commitment to quality have been adapted to the Internet for MyHealthPublisher.com. For more information on True North Custom Publishing, visit www.truenorthcustom.com. Who writes the articles? Our team of experienced writers researches and writes 15 fresh articles for your enewsletter each month. Sources of information include more than 35 trusted organizations such as the American Academy of Allergy, Asthma & Immunology; the American Diabetes Association; the USDHHS Food and Drug Administration; the National Institutes of Health; and many more. Our editorial department belongs to the American Medical Writers Association. A footnote on every newsletter page reminds readers that the articles are for informational purposes only and in no way seek to diagnose or treat illness or serve as a substitute for professional medical advice. In addition, readers are encouraged to see their physician if they have a health concern. What's the frequency of the newsletter? The newsletter is produced monthly, but MyHealthPublisher.com will issue the newsletter for you four or six times a year if that fits your budget and marketing plan better. Who's using the Internet these days and for what? Here are statistics from a variety of sources… Research by the Health Privacy Project at Georgetown University estimates that between 1999 and 2001 the number of Americans turning to the Internet for healthcare information has doubled and now exceeds 98 million. The Journal of Medical Internet Research (www.nsf.gov) reports that accessing health information is one of the most common reasons for going on line, and that 50 to 75 percent of Web users look up health information, and those who do so access information more than 3 times a month and that Internet users value the convenience, anonymity, and volume of online information. The U.S. Department of Commerce reports that there were more instant messages sent in 2001 than there were long distance telephone calls; Internet usage is growing by 2 million new users per month; 45 percent of the population uses e-mail; 62 percent of families with children use the Internet; seniors are one of the most rapidly growing segment going online; and more than 143 million Americans use the Internet. Research has shown that 60 percent of magazine readers prefer to have print and electronic information available to them. Health information is one of the top ten topics pursued by Americans across all demographic lines. Research has proven that women, the primary healthcare decision makers in a vast majority of American households, are more likely to go to the Internet for information about health, fitness, and wellness. Harris Interactive calls the roughly 100 million Americans who go online for healthcare information Cyberchondriacs. They are slightly older than the general population and typically have a medical condition, or someone in their family does. They look to the Internet as a kind of mobile medical library-welcoming health information. American Demographics magazine calls the Internet the mother of all customizers. Understanding that personalization of information to individual lifestyles offers gigantic marketing potential. Analysts estimate that the Internet population will reach 75 to 85 percent of all Americans over the next decade. What if only a few people sign up? There are many ways to strategically promote your newsletter. We will work with you until you accomplish the numbers you want to reach. Remember to focus on quality as well as quantity. Communicate with the subscribers you do have, get them to come to your community events, classes, and screenings-turn them into friends and customers who look toward your facility for information and care. What will it cost me in time and money? MHP is designed to be economical with your time and your money. We will work with you to help you define your goals in terms of time you have to spend, and results you want to achieve. Let's schedule a meeting to talk more about this. I've never done this before, I'm nervous, what are the risks? You can rely on us to do everything we can to meet your needs. The MyHealthPublisher.com newsletter is well-written, well-designed, functionally sound, and secure. Microsoft®-certified programmers participated in the design and construction. Our database resides on one of the biggest and best servers in the country. Our service is personal and prompt, and our goal is to be a valuable Internet marketing communications tool and consultant for you. What's in store for the future of MyHealthPublisher.com? We have 85 enhancements planned for introduction in the coming years, with no planned price increases. These enhancements include improvements in content, support, collateral materials, and functionality for readers and hospital administrators. How many clients do you have and who are they? We can give you select references but not our full client list. We have numerous clients in eleven states from New York to Florida, and Kansas to the coast of Virginia. What if it doesn't work properly, what can I do? The program will work properly, and we will do everything possible to meet your needs. We are with you every step of the way. If you have a concern, report it to us immediately and we will fix it. If there's something specific you don't like, we might be able to change it for you—we'll try. If we cannot meet your needs, you may terminate your relationship with us at any time. But you will love MyHealthPublisher.com, and we'll make sure it's productive for you. Not one of our customers has terminated for dissatisfaction in the program.